What mompreneurs should know
Thanks to Sarah Bull from EconomyMom.com for sharing this guest post about becoming a mompreneur with Families with Grace! Sarah is a single mom of two, an entrepreneur and a penny pincher. She created her blog to share what she’s learned about growing a home-based business and making money online all while raising two awesome kids. Through her site, she hopes to inspire readers, especially fellow moms, to take their earning destinies into their own hands using her career and money-making advice. Be prepared to be inspired!
As a stay-at-home mom, you might not work a nine-to-five, but you certainly spend the day working. Household chores and childcare are enough to fill your time, but perhaps you have an entrepreneurial itch and you want to start your own business. If you aspire to join the ranks of successful mompreneurs, these six essential skills can help you succeed.
1. Business initiative
The most important skill of all is a sense of initiative. Even if you have a stellar business idea and a fully fleshed-out plan, you’re the only person who can make that plan a reality. Mompreneurs need to have the confidence and determination to start your business — and keep it going when challenges inevitably arise.
2. Ability to plan ahead
Planning ahead is another vital skill that entrepreneurs — and parents — must have, and you can plan ahead for your business by starting a limited liability company. An LLC can minimize the amount of taxes that you owe and protect your personal assets, and it may also reduce the volume of paperwork you have to complete.
Another great way to plan for your business’s future is by going back to school for a degree in Information Technology. And if you’re open to online learning platforms, you should consider this option which allows you to learn at your own pace as well as gain skills like networking and data management that are vital to modern businesses.
3. Knowledge of digital records
Successful mompreneurs need to know how to run a business efficiently — and maintaining digital records is a huge part of that. Digitizing paper files will save space, and it also allows you to save documents on your tablet or phone in a PDF format.
Keep important documents readily available when you’re on the go. PDFs are great because they can be accessed on a mobile device even if you can’t connect to WiFi. They’re also great for sharing documents without worrying about editing permissions.
4. Social media marketing savvy
Social media is a vital tool for connecting with your target customers and marketing to them directly. In order to take advantage of this potential, you need to learn how social media algorithms work. You also need an eye for aesthetics if you plan on creating marketing graphics to use on social media.
According to statistics, members of Facebook spend an average of 19.6 hours on the site each month. Using a Facebook ad maker can simplify the process of marketing to these users. It’s easy to edit a template with your own photos, fonts and other details. Download it immediately once your design is done.
5. Marketing smarts
Social media isn’t the only marketing tool you need to master. You should also familiarize yourself with local print advertising opportunities and other marketing channels that may be effective.
6. Balance between work and kids
Achieving work-life balance is a skill some people spend their whole life chasing. If you plan to be a stay-at-home mom and a small business owner, though, you need to master it sooner rather than later. You can start by clearly designating your time and splitting it between your business and your kids.
Moms make great business owners
Moms are some of the hardest-working people on the planet. If you’re ready to start making a profit from your work, starting a business could be the right path. Your business will benefit from forming an LLC, going back to school and devising a solid social media marketing scheme. Being a mompreneur can be your path to the successful work-life balance you want.